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Meta — Ray Bans, Essilorluxottica

We worked with Meta, Ray-Ban and Essilorluxottica to create a message about the proper use of Meta's new smart glasses.


In keeping with a spirit of inclusivity and representation, we created a diverse set of characters from all walks of life to deliver this message in a friendly, relatable and easy to understand way. We created three animations, each focusing on a different product function, and each adapted into 5 different languages.

Client: Meta, Ray Bans Rep: B&A
Executive Creative Director: Byron Meiring
Creative Director: Willie Blignaut, Arno Visser
Animation Director: Willie Blignaut
Head of Production: Leizel Thebus
Production Support: Phiroza Gorvalla
Production Coordinator: Hybrè Marinus
Illustration: Arno Visser, Warwick Kay, Schalk Pienaar, Eduan Naude, Marcelle Versteeg, Abdul Solomon, Robin Erispe
2D Animation: Willie Blignaut, Simon Kotze, William Pule, Lebogang Sekwelenkwe, Thabo Mosia, Schalk Pienaar, Francois Schonken

Music & SFX: Mt Wave

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