The Tide Laundry line is a group of experts trained in the art of laundry mishaps. The twitter handle @Laundryline was created to respond to users every day stain emergencies and available 24/7.
Client: Tide | Agency: Saatchi NY
The brief was to create a character for the brand that would add a personality to the service. Along with the character, we created a tool kit of different outfits, body parts, environments and animated responses.