The Tide Laundry Line

The Tide Laundry line is a group of experts trained in the art of laundry mishaps. The twitter handle @Laundryline was created to respond to users every day stain emergencies and available 24/7.

Client: Tide | Agency: Saatchi NY

 
 
 
 

The brief was to create a character for the brand that would add a personality to the service. Along with the character, we created a tool kit of different outfits, body parts, environments and animated responses.

 
 
Screen Shot 2015-12-07 at 17.34.19.png
DesktopDevotee.gif
18.jpg
Jeans-debate.gif
moonwalk.gif
19.jpg